Areas of Expertise
LitiNomics professionals have experience analyzing financial and economic issues in false advertising cases, including remedies available under the Lanham Act, when a party has been harmed, or a defendant has gained unjust enrichment, as a result of false advertising. False advertising cases have available the same remedies as Lanham Act trademark infringement matters, including lost profits and disgorgement of profits / unjust enrichment, as well as the costs of corrective advertising.
Our professionals are skilled at performing the market, competitive, and financial analysis required to evaluate the fact of damages, and at estimating the quantum of financial remedies in false advertising matters, including consideration of cost and apportionment offsets in regards to claims seeking defendants' profits.
Please email firstname.lastname@example.org to learn more about how LitiNomics can assist you with your false advertising case.